Research

A significant majority of senior marketers believe AI is set to drive major structural changes within marketing teams in the near future. According to new research, 65% of CMOs predict generative AI will fundamentally alter team design and roles as organizations adapt to emerging technologies. … [Read more...] about AI Reshaping the Structure of Marketing Teams, Say CMOs

A growing number of senior marketing leaders are voicing concerns about the potential downsides of AI-powered search. According to a recent study from Artios, a data-driven SEO consultancy, nearly one-third (32%) of CMOs are worried that AI search engines may compromise data privacy. … [Read more...] about Data Privacy and SEO Take Center Stage in CMO Concerns Over AI Search Engines