Opinion Editorial

Today, Wikipedia plays a unique role in search. It delivers fast, sourced biographical info on well-known people. It also provides background on a full range of historical, political, scientific and cultural questions. Broadly speaking, Wikipedia is doing its best to live up to its original mission per founder Jimmy Wales: "Imagine a world in which every single person on the … [Read more...] about Did Wikipedia Die and What Does It Mean?

For over two decades, Search Engine Optimization (SEO) has been the cornerstone of digital marketing strategies. Brands fought for prime positions on page one of Google, knowing that visibility there meant traffic, leads, and sales. But the game is changing—and fast. SEO is dead. … [Read more...] about AIO: The Next SEO?

As AI language models evolve, businesses are getting a powerful new tool to shape how they sound online. OpenAI’s latest updates to ChatGPT and its fine-tuning capabilities are helping brands train AI models to adopt their unique voice, tone, and messaging—unlocking a new era of personalized, conversational marketing. … [Read more...] about ChatGPT Just Got Smarter—Here’s What It Means for Brand Voice

Why is AI so bad? Or, rather, why is bad AI so bad. Sure, it’s almost miraculous that you can conjure up virtually any text, image or video in seconds, but AI’s uncanny valley is more like a Grand Canyon. From fake humans with their weird goblin fingerclaws in b-roll to overbulleted, slop text, AI has become a byword for the degradation of the web and content in general. … [Read more...] about Why Is AI So Bad

Suddenly, everyone is talking about AI as an audience—a topic we begged folks to pay attention to over a year ago.  The good news: it’s not too late. In fact, now is the time to go beyond treating AI as an audience—and instead market to ChatGPT, Gemini, Perplexity and other LLMs as your most important influencers. … [Read more...] about ChatGPT is Your Most Important and Cheapest Influencer