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Did Wikipedia Die and What Does It Mean?
Today, Wikipedia plays a unique role in search. It delivers fast, sourced biographical info on well-known people. It also provides background on a full range of historical, political, scientific and cultural questions. Broadly speaking, Wikipedia is doing its best to live up to its original mission per founder Jimmy Wales: “Imagine a world in which…
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Publicis Raises the Stakes: Why Its Lotame Acquisition Signals a New Era for AI Marketing
While many agencies are still exploring AI’s creative potential, Publicis Groupe has made a bold move that shifts the conversation entirely. Last week, the holding company quietly announced…
ChatGPT Just Got Smarter—Here’s What It Means for Brand Voice
As AI language models evolve, businesses are getting a powerful new tool to shape how they sound online. OpenAI’s latest updates to ChatGPT and its fine-tuning capabilities are…
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Data Privacy and SEO Take Center Stage in CMO Concerns Over AI Search Engines
A growing number of senior marketing leaders are voicing concerns about the potential downsides of AI-powered search. According to a recent study…
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AI Reshaping the Structure of Marketing Teams, Say CMOs
A significant majority of senior marketers believe AI is set to drive major structural changes within marketing teams in the near future.…
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ChatGPT is Your Most Important and Cheapest Influencer
Suddenly, everyone is talking about AI as an audience—a topic we begged folks to pay attention to over a year ago. The…
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